Linda Kelly was the Managing Editor of the website Astrology.com/NBCUniversal for 10 years. She is also the author of the book “Deadheads: Stories from Fellow Artists, Friends and Followers of the Grateful Dead”. She came to that book project, after meeting Jerry Garcia while working for Spin magazine. Her journey to becoming an author is discussed, as well as the relationship the Grateful Dead have to the Bay area. Also discussed — the popularity of Astrology.com, and how they’ve carried one of newspapers’ most popular features onto the Internet. — The Something Ventured podcast is released each Tuesday at 9am PST. In it, Silicon Valley insider Kent Lindstrom explores the reality behind the Silicon Valley headlines, as he sits down with the people who are shaping the way we view the world online and beyond.